THE EC MUST NOT REPLACE ITS LOGO FOR THE NEW BAD ONE.

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                THE EC MUST NOT REPLACE ITS LOGO FOR THE NEW BAD ONE.

By Alhaji Alhasan Abdulai

I had the opportunity of seeing on line, the proposed new logo of the Electoral Commission meant to replace the existing logo which has been in use since the establishment of the commission many years ago. The logo was said to have been introduced to members of the media fraternity at a capacity building workshop for media practitioners on election reportage.

Even before the Electoral Commission officially unveils the new logo, already approved for use most journalists have taken on the Commission for its decision to change the logo.

The new logo is a blue rounded crest with patches of white, yellow, red and green which is being z described by some of the journalists as childish and inappropriate.
The critics were of the view that the logo does not reflect the work of the commission and that the current one rather communicates better what the commission stands for.

“We have things to put in the logo that evokes Ghana and evokes voting. This does not do it. It looks like some children are holding up some balls, ready to go and play basket ball. That is very nice for an organization that runs children program and not for the EC, says blogging Ghana. According to them, “the logo is not right, it can be changed [and] that logo needs to change.”

The current EC logo has a black star in between two eagles at both sides of a shield, with a hand in the middle casting a ballot, which gives one an idea of what the Commission does.

It also has the inscription ‘Transparency, Fairness, Integrity. The new one however has none of these features.

Even though the Deputy EC Boss in charge of Finance and Administration, Georgina Opoku Amankwaa, said the logo went through an approval process and would be unveiled very soon I beg to differ. When I showed the logo to my friends in the Ga East District of Accra most of them rejected it. They are calling for the retention of the old logo for the time being.

If the Commission is already using the proposed new logo for its official transactions before its unveiling the commission must stop doing so. The reason is that the logo has nothing Ghanaian about it and its continued use would attract ridicule to the EC and the nation as a whole.

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