THE BLACK FRIDAY CRAZE! UNDERSTANDING THE BUZZ AROUND THE BIGGEST SALE EVENT.
With less than two weeks to the biggest annual sale event, everyone is on their marks for this year’s Black Friday. Celebrated on the 24th of November, the Black Friday sales began in America and are marked the day following Thanksgiving. Over the years, the practice has spread to different parts of the world, with both retailers and consumers taking utmost advantage of the numerous deals offered on millions of products. From offline shops and now to online retailers, the event has become godsend with major outlets opening their doors not only on the actual day but instead, for a longer period to fully maximize profits.
The shopping frenzy around Black Friday diversifies yearly, and despite originating from the West, Africa is experiencing an impressive uptake. For instance, at the beginning Jumia Group only had the sale on its e-commerce platform selling products ranging from electronics, fashion, to home and living among other categories. Today, the African Unicorn has its other ventures such as Jumia Travel and Jumia Food going beyond the traditional one-day-bonanza to give their customers a shopping experience of the year for a month starting 13th November to 13th December.
With Christmas holidays just around the corner, travelers are already enjoying bargainous deals of up to 70% discounts on hotel accommodation and flights on Jumia Travel. During last year’s Black Friday, this leading online travel agency saw traffic to its website reach +200%, with over 80% increase in bookings. “We have learnt a great deal over the last two years and we intend to make 2017 Black Friday memorable for all our customers. We anticipate more bookings on both hotels and flights, while giving best deals in the one-month period. It is an early Christmas gift to all our customers, enabling them to travel inexpensively as we create a marketing opportunity and boost local tourism,” says Estelle Verdier, Jumia Travel’s COO.
With a population advantage and approximately 345 million internet users in Africa (28% penetration rate), Black Friday is a pool of revenue opportunities for online retailers and service providers. Most hotels will be registering full occupancy from holiday bookers, restaurants receiving full reservations, and airlines recording maximum scheduled and seat capacity. For instance, while ForwardKeys had reported that Nairobi’s airports have a total scheduled capacity (August to December 2017) of 18% in domestic seats, 31% in long-haul international seats, and a 51% capacity in intra-Africa international seats; these numbers are likely to go up with the Black Friday push. It is therefore no surprise that businesses with this understanding are taking the annual sale beyond the single day, to capitalize on the end year spenders.
CREDIT: JOSEPHINE WAWIRA/GHANAMEDIAWORLD.COM
FOR ADVERTISED IN OUR WEBPAGE CONTACT email@example.com OR visit www.ghanamediaworld.com
WE PUBLISHED 99% GHANA NEWS AND THE REST 1% IS FOR OUTSIDE WORLD NEWS, GHANA FIRST,PUBLISHED YOUR OWN FIRST TO WIN BETTER FUTURE.
DISCLAIMER: “The views expressed in this article are the sole responsibility of the author and do not neccessarily reflect those of Ghana Media World. The contents of this article are of sole responsibility of the author(s). Ghana Media World will not be responsible or liable for any inaccurate or incorrect statements contained in this article.” © GHANAMEDIAWORLD.COM
HAVE A SAY. WHAT DO YOU THINK? DROP COMMENTS!
@ghanamediaworld on Twitter / lnstagram ghanamediaworld
Do you have a story for The Ghanameiaworld Online news team? Email us at firstname.lastname@example.org Or call us:
THE NEWS ITEMS ARE REAL AND WE ARE NOT FAKE MEDIA,WE ARE HERE FOR YOU BECAUSE OF TRUELY MEDIA. IF NOT BECAUSE OF YOU, WE CANNOT BE GHANA MEDIA WORLD. OR WHAT WE HAVE REACH TO BE NOW.WE PUBLISH WHAT IS TRUELY INSIDE THE MEDIA OF THE WORLD, FROM JOURNALIST NEWS,MEDIA NEWS, STARS NEWS, PERSONAL PRIVATE ADVERTISED AND CELEBRATIES NEWS,AND FROM THE PEOPLE WE GET TO KNOW,THE REAL NEWS FROM AND TO GHANA MEDIA WORLD, WITHOUT HIDDEN THINGS FROM YOU AND FROM THE TRUTH THAT WE GET FROM MEDIA AND JOURNALIST.AND ALSO SOMEWHERE WE GET TO KNOWN.OUR MEDIA PAGE IS STILL NOT COMPLETED,THERE IS A LOTS TO BE DONE IN GHANA MEDIA WORLD PAGE ONLINE. PUBLISHED NEWS,WE ADVERTISE FOR PEOPLE,ETC.LISTEN TO MANY RADIO STATIONS IN OUR PAGE BY CLICK.
READ MORE @ WWW.GHANAMEDIAWORLD.COM
CONTACT OF MEDIA AND ADVITISED IN OUR WEBPAGE ,IF YOU NEED PROFECTIONALS RADIO STATION LIVE STREAMING FOR BROADCASTING TOOLS PLUS WEBPAGE,DOMAIN,WE ARE NUMBER ONE PROFECTIONALS TO HELP YOU,NEWS,RADIOS,MEDIA,MAGAZINES,ADVERTISMENTS.LIVE STREAMING PROVIDER.
WE ARE HUGE BIG COMPANY.
ONLINE RADIO SETUP FOR YOUR FM STATION ONLINE.
FOR YOUR ONLINE RADIO – Also for Your Media , FM Station, Church or As well as online Internet Radio Station.
We do it profectional.Its is your dream to set up an online radio station that will turn you into a major media hub in this country and the world as well as to enable promote your goods and services Globally.Then contact us immediately at email@example.com or call us 004915218034976 OR 0023354294897
We are running an express and affordable online radio set up for all.
Contact us and have a feel of what it feels to own an online radio and what we have for you.
Call or Whats App 004915218034976 NOW
THE ONLINE RADIO STATION DEVELOPED BY GHANAMEDIAWORLD.COM
CONTACT OUR E-MAIL ADDRESS firstname.lastname@example.org
SHARE OUR PAGE AND LIKE US IN FACEBOOK,INSTAGRAM,WHATSAPP,PINTEREST,YOUTUBE,LINKEDIN.
WE ARE NUMBER ONE TRUELY MEDIA.