TECHNOLOGY TRENDS SHAPING THE HOSPITALITY SECTOR.
Technology is progressively becoming the backbone of the hospitality sector, and the impact is significantly being felt by hoteliers in their interactions with consumers. Below are some of the trends shaping the sector, as highlighted on the 2018 Jumia Travel Hospitality Report.
Internet & Mobile penetration
Mobile penetration in Kenya is 90.4% of the adult population, while the internet penetration stands at 83% as of 2017, putting the country on a global map as a leader in share of mobile internet traffic.
Mobile bookings are on the rise in Kenya, with Jumia Travel recording an impressive 44% in the company’s Q3 2017 report in comparison to 41% in the second quarter of the same year.
Artificial Intelligence (AI)
This is the best time for hotels to incorporate blockchain and artificial intelligence (AI) technologies in their operations, as the Kenyan government puts up measures meant to encourage the adoption of such emerging technologies. AI for instance can help revenue management to enhance user experience and at the same time boost productivity and revenue conversions for hotels. The functionality of techs such as bots has already been tried and tested in various aspects of the hospitality industry, including in concierge robots, customers’ response time, and data analysis among others.
Wi-Fi is one of the most sought-after amenities that guests look for in a hotel before booking a stay. They want to remain connected with their families, friends and the world at large even when traveling, sharing their holiday experiences via social media and perhaps storing their images and videos on the cloud. Such connectivity requires strong a broadband and hotels must invest in strong networks that will provide more personalized experiences to their guests while at the same time increasing efficiency in their operations.
Virtual Reality (VR)
Hotels and destinations are using Virtual Reality (VR) otherwise known as Augmented Reality (AR) to provide guests with a feel of the hotel rooms before they even get there. The aviation sector has also not been left behind, with a number of airlines offering virtual travel to show their customers the cabins in advance, with an aim to increase ticket sales. The VR technology is largely being used to enhance customers’ experiences which offers them easy and reliable travel planning as well as for content marketing.
Internet of Things (IoT)
The IoT has now become a household term, and has dominated the hotel industry since the advent of technology in the country. Today’s travelers are searching hotels and comparing prices, then booking and paying at their own comfort. The use of apps and automated systems has given more independence and flexibility to both guests and hotel managers, thus reducing the waiting time during both check-in and check-out.
Online Video Marketing
It is one of the most vital marketing tools in hospitality, with 55% of people online watching videos every day, and 78% every week. Its high-level memorability and engagement makes online video a popular mode of marketing among hoteliers in a bid to attract more customers and retain existing ones.
Mobile: +254 (0) 775543998 / Skype: josephine.wawira4
FOR ADVERTISED IN OUR WEBPAGE CONTACT firstname.lastname@example.org OR visit www.ghanamediaworld.com
WE PUBLISHED 99% GHANA NEWS AND THE REST 1% FOR OUTSIDE WORLD NEWS, GHANA FIRST,PUBLISHED YOUR OWN FIRST TO WIN BETTER FUTURE WITH OUTSIDE WORLD LETS THEM SPEAKS YOUR OWN MOTHER LANGUAGES BEFORE THEY AQUIRE A VISA TO VISIT OUR MOTHERLAND COUNTRY GHANA. ENGLISH IS COMMON FOR EVERY COUNTRY IN THIS TO BE SPOKEN….BUT IN TERMS OF THINGS OF LANGUAGE,YOU DONT KNOWS THEM UNTIL THE TRUTH…..
DISCLAIMER: “The views expressed in this article are the sole responsibility of the author and do not neccessarily reflect those of GhanaMediaWorld. The contents of this article are of sole responsibility of the author(s). Ghana Media World will not be responsible or liable for any inaccurate or incorrect statements contained in this article.” © GHANAMEDIAWORLD.COM
HAVE A SAY. WHAT DO YOU THINK? DROP COMMENTS!
@ghanamediaworld on Twitter / lnstagram ghanamediaworld
Do you have a story for The Ghanameiaworld Online news team? Email us at email@example.com Or call us:
THE NEWS ITEMS ARE REAL AND WE ARE NOT FAKE MEDIA,WE ARE HERE FOR YOU BECAUSE OF TRUELY MEDIA. IF NOT BECAUSE OF YOU, WE CANNOT BE GHANAMEDIAWORLD.COM OR WHAT WE HAVE REACH TO BE NOW.WE PUBLISH WHAT IS TRUELY INSIDE THE MEDIA OF THE WORLD, FROM JOURNALIST NEWS,MEDIA NEWS, STARS NEWS, PERSONAL PRIVATE ADVERTISED AND CELEBRATIES NEWS,AND FROM THE PEOPLE WE GET TO KNOW,THE REAL NEWS FROM AND TO GHANA MEDIA WORLD, WITHOUT HIDDEN THINGS FROM YOU AND FROM THE TRUTH THAT WE GET FROM MEDIA AND JOURNALIST.AND ALSO SOMEWHERE WE GET TO KNOWN.OUR MEDIA PAGE IS STILL NOT COMPLETED,THERE IS A LOTS TO BE DONE IN GHANA MEDIA WORLD PAGE ONLINE. PUBLISHED NEWS,WE ADVERTISE FOR PEOPLE,ETC.LISTEN TO MANY RADIO STATIONS IN OUR PAGE BY CLICK.
READ MORE @ WWW.GHANAMEDIAWORLD.COM
CONTACT OF MEDIA AND ADVITISED IN OUR WEBPAGE ,IF YOU NEED PROFECTIONALS RADIO STATION LIVE STREAMING FOR BROADCASTING TOOLS PLUS WEBPAGE,DOMAIN,WE ARE NUMBER ONE PROFECTIONALS TO HELP YOU,NEWS,RADIOS,MEDIA,MAGAZINES,ADVERTISMENTS.LIVE STREAMING PROVIDER.
WE ARE HUGE BIG COMPANY.
ONLINE RADIO SETUP FOR YOUR FM STATION ONLINE.
FOR YOUR ONLINE RADIO – Also for Your Media , FM Station, Church or As well as online Internet Radio Station.
We do it profectional.Its is your dream to set up an online radio station that will turn you into a major media hub in this country and the world as well as to enable promote your goods and services Globally.Then contact us immediately at firstname.lastname@example.org or call us 004915218034976 OR 004917648327355.
We are running an express and affordable online radio set up for all.
Contact us and have a feel of what it feels to own an online radio and what we have for you.
Call or Whats App 004915218034976 NOW
THE ONLINE RADIO STATION DEVELOPED BY GHANAMEDIAWORLD.COM
CONTACT OUR E-MAIL ADDRESS email@example.com
SHARE OUR PAGE AND LIKE US IN FACEBOOK,INSTAGRAM,WHATSAPP,PINTEREST,YOUTUBE,LINKEDIN.
WE ARE NUMBER ONE TRUELY MEDIA.